Usher uses artificial intelligence to turn his description of Rémy Martin Cognac into a work of art

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Usher uses artificial intelligence to turn his description of Rémy Martin Cognac into a work of art

Usher used the power of artificial intelligence to turn his description of Rémy Martin Cognac into a work of art.

The 43-year-old singer launched his limited-edition 1738 bottle with Rémy Martin, using his own musical vocabulary to describe the cognac’s taste.

His description was fed through an AI technology known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training to turn his words into works of art.

Collaboration with Cognac: Usher used the power of artificial intelligence to transform his description of Rémy Martin Cognac into a work of art

The Usher x Rémy Martin 1738: A Taste of Passion campaign was created by boutique advertising firm FRED & FARID New York.

Usher made more than 50 different pieces of art before making his choice, and some of these will be on display during the after-party of his Las Vegas residency, dubbed “A Taste of Passion.”

“I’m an artist at heart, so transforming an abstract sensory experience like taste into something visual really spoke to my creative process,” Usher said in a statement.

“Leaning into the exemplary Rémy Martin 1738 Accord Royal flowing through me, I am so amazed by the visual results that have emerged from the AI ​​process – they truly represent the medley of flavor notes captured in the taste. It’s rewarding to see those words translated into real-world artwork for my fans to engage with while putting flavor first,” he added.

Original graphic: The 43-year-old singer's description was fed through an AI technology called Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training to turn his words into works of art

Original graphic: The 43-year-old singer’s description was fed through an AI technology called Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training to turn his words into works of art

Multiple Pieces: Usher made more than 50 different pieces of art before making his choice, and some of these will be on display during the after-party of his Las Vegas residency, also dubbed

Multiple Pieces: Usher made more than 50 different pieces of art before making his choice, and some of these will be on display during the after-party of his Las Vegas residency, also dubbed “A Taste of Passion.”

Music Vocabulary:

Music Vocabulary: “I’m an artist at my core, so transforming an abstract sensory experience like taste into something visual really spoke to my creative process,” Usher said in a statement

As part of the collaboration, 50 limited-edition bottles were produced, and 25 will be available for purchase Friday for $500 as an NFT on BlockBar.com, the first direct-to-consumer NFT marketplace for luxury wines and spirits .

The remaining 25 bottles are being given to Usher to celebrate the 25th anniversary of his second studio album, My Way, released in September 1997.

A special limited edition bottle will unlock an all-inclusive trip for two to the Rémy Martin brand house in Cognac, France.

Limited Edition: The collaboration has created 50 limited edition bottles and 25 will be available for purchase Friday as NFT on BlockBar.com, the first direct-to-consumer NFT marketplace for luxury wines and spirits

Limited Edition: The collaboration has created 50 limited edition bottles and 25 will be available for purchase Friday as NFT on BlockBar.com, the first direct-to-consumer NFT marketplace for luxury wines and spirits

Album Anniversary: ​​The remaining 25 bottles are being given to Usher to celebrate the 25th anniversary of his second studio album, My Way, released in September 1997

Album Anniversary: ​​The remaining 25 bottles are being given to Usher to celebrate the 25th anniversary of his second studio album, My Way, released in September 1997

Artificial Intelligence: Usher's description of the tasting notes has been transformed into several pieces of art

Artificial Intelligence: Usher’s description of the tasting notes has been transformed into several pieces of art

Usher has an ongoing residency with Dolby Live at Park MGM.

The Dallas native released his eighth studio album, Hard II Love, in September 2016.

Usher has been working on his ninth studio album, Confessions 2.

Special Bottle: A limited edition special bottle will unlock an all-inclusive trip for two to the Rémy Martin brand house in Cognac, France

Special Bottle: A limited edition special bottle will unlock an all-inclusive trip for two to the Rémy Martin brand house in Cognac, France

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