MeritB2B promotes Katherine Giambalvo to VP of Operations,


Rye Brook, NY, March 08, 2022 (GLOBE NEWSWIRE) — MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced that industry veteran Katherine Giambalvo has been promoted to vice president of operations. Giambalvo will report to Craig Weiss, MeritB2B Chief Operating Officer, and will play a key role in the centralized operations of the MeritB2B organization. MeritB2B recently acquired True Influence, doubling the number of employees and significantly expanding the company’s product range, opening the door to significant innovation and business transformation for clients. This new role will ensure the company integrates to maximize value both internally and to customers during this period of growth.

“I am pleased to announce Katherine’s promotion to Vice President of Operations in our newly combined organization. Katherine has a successful track record and is an effective leader who takes on extreme responsibility at every turn. Her pivotal role will ensure MeritB2B delivers compelling solutions for customers and growth for our bottom line as we focus on innovation,” said Craig Weiss, Chief Operating Officer at MeritB2B.

Giambalvo has been a key contributor since joining the MeritB2B organization in 2016: she is fundamental in the implementation and operationalization of demand and lead generation services for key accounts such as Lenovo, Red Hat, ServiceNow and Schneider Electric. In her new role, Giambalvo will work alongside the COO and focus on building a combined operation that will highlight the best of MeritB2B and the company’s recent acquisitions. Giambalvo will initially focus on leading the transition of the Boston operations into the combined MeritB2B core operations. She will also be instrumental in building the Pre-Sales Proposal Center to centralize pre-sales support and improve cross-selling and up-selling within the organization.

“MeritB2B has experienced tremendous growth and we are at a pivotal time in delivering transformation and innovation to our clients with our combined assets. I look forward to taking on a key operational role to focus on,” said Katherine Giambalvo, VP of Operations.

About MeritB2B

Based in Rye Brook, NY with six additional offices in the US and UK, MeritB2B is the leading provider of B2B data, database products, digital and performance marketing solutions. The company leverages its leading database technology platform and specialized analytics to enable growth for B2B marketers. For more information about MeritB2B, visit


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