CommoditAg adds Willard Agri-Service to expanding retail network

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The leading ecommerce leader in agriculture is partnering with a trusted retailer to expand fulfillment to the northeast

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WINNIPEG, Manitoba – Farmers Edge Inc. (“Farmers Edge” or the “Company”) (TSX: FDGE), a pure digital agriculture company, today announced that Willard Agri-Service (Willard) has joined CommoditAg.com ( CommoditAg) – a convenient online shop for farmers – as a trading partner. This new alliance will expand the reach of the CommoditAg fulfillment centers to the northeast and provide farmers with a wide selection of over 200 high quality agricultural products from more than 50 suppliers.

For over 50 years, Willard has been a trusted advisor to farmers in the area, providing award-winning services as an independent agricultural retailer. This partnership with CommoditAg illustrates Willard’s commitment to building on its already robust offerings and finding new ways to improve the service it offers its customers.

“We are very excited about this partnership with CommoditAg,” says Mike Twining, VP of Sales and Marketing at Willard. “We strive to grow in digital agriculture as it continues to evolve and mature. By working with CommoditAg, we can expand our reach, improve services and deliver our high-quality agricultural products more conveniently. ”

Founded in 2017, CommoditAg combines the efficiency and flexibility of digital technologies and e-commerce skills with deeply rooted agricultural knowledge. The company offers a broad portfolio of agricultural products including crop protection, seeds, fertilizers, agricultural lubricants, micronutrients / biologics, animal nutrition and more. Farmers Edge acquired CommoditAg in August 2021, enabling farmers to use field-based data to make informed online purchasing decisions while meeting the growing demand for full integration, transparency and personalized experience.

“By working with Willard, we can give farmers more opportunities to access quality farm produce without leaving the farm,” said Wade Barnes, CEO and founder of Farmers Edge. “Like us, Willard strives to continually adapt to farmers’ needs and ensure their success. This makes this an ideal partnership as we continue to fulfill our mission to develop a fully connected digital agricultural ecosystem. ”

“We’re always looking for great retailers to join us in helping farmers wherever they are,” said John Demerly, President of CommoditAg. “A respected company like Willard brings the expertise and integrity we value in a partner, and we look forward to helping farmers in the Northeast thrive and grow in the years to come.”

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Connect with a Farmers Edge expert today to learn how the company’s digital ecosystem can benefit your business. Visit FarmersEdge.ca/CommoditAg or call 515-505-0413 to learn more and to schedule a meeting.

Via Farmers Edge

Farmers Edge is leading the next agricultural revolution with the broadest portfolio of proprietary technological innovations in the industry, spanning hardware, software and services. Driven by a unique combination of networked field sensors, artificial intelligence, big data analysis and agronomic know-how, the company’s digital platform transforms data into actions and intelligent insights that offer added value to all those involved in the agricultural ecosystem. Farmers Edge’s disruptive technologies are accelerating digital transformation on the farm and beyond, protecting our global resources and ensuring sustainable food production for a rapidly growing population. For more information, please visit www.farmersedge.ca and SEDAR (www.sedar.com).

View source version on businesswire.com: https://www.businesswire.com/news/home/20211221005259/en/

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Corey Herscu (USA / Canada)
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