Accountability introduces a curated network of management consulting services and customer-centric technology providers for marketing and advertising agencies


NEW YORK, November 23, 2021 / PRNewswire / – Accountability, a leading financial management platform for marketing and advertising agencies, Announces the Launch of Counta Part. known. This network of curated consulting services and customer-centric technology providers enables agencies to implement a world-class agency management ecosystem.

Counta Part is an extension of Accountability’s platform extension program that integrates third-party technology to automate and streamline an agency’s workflow. This program has enabled accountability clients to define their own technology stack with a solid foundation for their financial operations.

“Our rebranding at the beginning of the year is more than just a new brand identity. We have a focused platform strategy to be a top notch financial management platform, ”says Joanne Miguel, Accountability Chief Product Officer. “In addition to our platform integrations in the areas of project management, media finance and payment automation, our agency clients now have access to a network of curated management consultants.”

Accountability customers already have access to a team of domain experts, including former agency CFOs. Counta Part provides pre-screened third-party advisory services to agencies, CFOs, and outsourced accounting resources.

If you are interested in becoming a Counta Part Technology or service partner or have questions about the program, contact [email protected].

About responsibility

Accountability is a global provider of financial management platforms for marketing and advertising agencies. The accountability platform was developed by agency CFOs and introduced in 2008. It serves as the basis for an agency’s financial operations and is interoperable with the agencies’ workflow management systems, which enables real-time access to the agency’s financial position. Agencies in 30 countries rely on the company’s integrated job management and accounting platform to manage their business and generate actionable data to drive growth and transformation. To learn more about how accountability empowers agencies worldwide, visit or contact [email protected].

SOURCE Accountability


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