Stagwell has expanded its global affiliate network by partnering with the creative agency Enormous. Under the partnership, Enormous will act as a strategic partner to scale Stagwell’s global content capabilities and further expand Stagwell’s global presence to drive culturally relevant breakthrough work on behalf of international clients. Stagwell and Enormous will work together. In 2021 there were 624 million internet users in India and the Enormous and Stagwell partnership gives brands a local partner who is fluent in the new rules of digital marketing, said Mark Penn, Chairman and CEO of Stagwell. “I have had the privilege of working in India for decades and now could not be a better time for Stagwell to make a concerted foray into the region as the fast-growing middle class becomes a digitally capable group of buyers,” he added.
Enormous is a knowledge-driven content and creative agency specializing in multimedia campaigns, business consulting, and helping startups connect with mid-sized businesses to fuel growth. Enormous works with global clients and technology startups including DishTV, Motorola, IDFC, Jubilant FoodWorks and more. For Ashish Khazanchi, managing partner of Enormous, Stagwell is one of the largest creative and digital networks in the world, which includes some of the most modern agencies. “We can look forward to the best creatives and technicians in their class to immerse ourselves in to find better solutions for our customers. We now have the ability and a network support system to serve some of the global brands in India, ”he said.
Through the partnership, Enormous will be able to leverage Stagwell’s technology and engineering capabilities, including a stack of SaaS digital marketing services such as LOCATE and STAGE, that help brands connect global talent and provide data, research and consumer insights integrate into global media and content. “Stagwell recognizes an increased need for centralized strategies with culturally relevant, platform-specific implementations – and the affiliate program keeps that promise,” said Anas Ghazi, Chief Strategy Officer, Stagwell, adding that they understand the Indian consumer and the growing middle class. in India is vital for global brands as they want to appeal to audiences from all walks of life.
Enormous joins a rapidly growing list of global Stagwell subsidiaries. The Stagwell Affiliate Program, launched earlier this year, diversifies the network’s offerings across regions with the complementary skills brands need to thrive in today’s global economy, including scaled media, scaled content and connected commerce. To date, Stagwell has established partnerships in the Middle East, Eastern Europe, Taiwan, Mainland China, Hong Kong and Russia with the goal of having 50 subsidiaries around the world by the end of 2021.
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