OODA Loop – Use of Artificial Intelligence for competitive advantages in business


AI technologies are making continuous advances in areas such as industrial robotics, logistics, speech recognition and translation, banking, medicine, and advanced scientific research. But in almost every case, the cutting-edge AI that drives progress falls out of focus and becomes almost invisible when it becomes part of the overall system.

The fact that the majority of AI usage today is invisible can lead to the mistaken belief that it is not delivering the expected value. We have also seen some in the ranks of executives treat AI as a buzzword that doesn’t deserve focus. This is likely another result of the fact that the more AI becomes invisible the more it takes hold.

If your competition becomes apathetic to AI, they may be doing you a favor. So that your organization is doing them a favor, here are our recommendations for your approach to an AI strategy.

Our most strategic recommendation when it comes to AI and your business is to make sure the leadership team is engaged and owns the strategy. Defining a strategy and leading it to optimal results is the task of your management team. Find out about the state of AI and the experiences of other companies that can help you with it.

This is the most important of our four recommendations for managing AI. Our full list is:

  1. Ensure leadership engagement and set the strategic vision
  2. Organize successfully
  3. Think deeply about data, algorithms, infrastructure, technical talent, and risk
  4. Build in AI security and look for an independent assessment of your AI risk situation

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OODA Loop provides actionable intelligence, analysis, and insights into global security, technology, and business issues. Our members are the world’s leading companies, technologists, and intelligence and security experts who want to support their decision-making process in order to understand and manage global risks and opportunities.

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