Top AI Tools to Power Your Social Media Strategy


Do you use Instagram, Facebook, Twitter etc to build an audience, generate interactions with your business and products, and convert prospects into leads and sales?

If so, then consider how artificial intelligence can help you increase social media revenue while reducing the costs of planning, developing, and managing.

Read on to find out more about this in detail.

What is Artificial Intelligence (AI)?

Artificial intelligence (AI) is a broad term that encompasses a wide variety of technologies such as machine learning, image processing, speech recognition, deep learning, and others. At the most basic level, however, AI technology enables computers to perform certain cognitive tasks on a par with or better than humans.

For example, AI-based object recognition algorithms in self-driving vehicles can detect obstacles in the same way as humans, so that the machine takes control.

Your preferred voice assistant such as Alexa or Siri interprets your statements as if they were spoken by another person and then answers in the same way – all thanks to artificial intelligence. Amazon and Netflix use AI recommendation algorithms to suggest articles and movies you might like and make an assumption about your tastes like any other product or movie fan would.

Why AI is relevant for social media

AI technology is an integral part of most social media sites. As a result, AI powers the world’s most popular social networking platforms behind the scenes. To increase user engagement, social media networks use modern technology and upgrades.

  • Face recognition in postings and powerful machine learning technologies are used by Facebook to target people with advertisements.
  • Instagram uses artificial intelligence to recognize different images. Snapchat uses artificial intelligence to monitor properties and create an overlay that allows you to move your head in real time.
  • LinkedIn uses Artificial Intelligence (AI) to propose jobs and serve specific articles to your feed.

For social media marketers, artificial intelligence improves social media marketing in two ways:

  1. Reduce costs: AI can help your team focus on more important tasks by partially or fully automating some of the more labor-intensive processes that are taking up their time. This includes things like planning and publishing approvals, getting relevant links and tags, and simplifying and speeding up the research process for what to post.
  2. Increase Income: AI can also improve the effectiveness of your social media posts and strategy, resulting in more engagement and ROI on your social media endeavors. AI can help you determine the most effective content, the most appropriate audiences, and the best channels. It can even create more effective advertising for you.

9 AI tools to optimize your social media strategy

1. Yotpo

Another time-consuming task that can now be done thanks to clever technologies like Yotpo is managing customer reviews. The moderation tool analyzes consumer feedback and attitudes and gives you information on how to improve your goods and services. It can also be used to increase sales by collecting key data from previous reviews and making it available to potential customers.

2nd AI author

AI isn’t just a computing technology that delegates creative work to people; it can also be used to create content. With a simple headline, AI-Writer can create complete blog entries. Although the material is not free of errors and the text output often needs to be touched up, this program can save content producers a lot of time when creating a new blog.

3. is an artificial intelligence (AI) based sales tool that automates email communication and personalized conversation. This marketing automation technology seeks to mimic human discussions by providing a natural experience for potential customers, conversing with them, and learning about their product requirements before taking the discussion to a real sales professional.

4. NetBase

Social media listening has been used by brands for decades, but NetBase goes a step further by incorporating machine learning and artificial intelligence. Its artificial intelligence (AI) powered system monitors millions of real-time social media discussions to provide real-time feedback on the audience’s reaction to your latest brand news and changes. These insights can help marketers defend their brands, improve crisis management, and increase campaign results.

5th knot

Node is an AI platform that uses data from people and organizations to anticipate how a company could more effectively engage its customers, employees, investors and partners. The program first makes connections between online items such as people, goods, and businesses, then uses its algorithm to identify those who are most likely to convert or buy. Marketing automation, management consulting, applicant monitoring and other applications can benefit from these prognostic insights.

6. Atomic range

Atomic Reach’s AI technology is like having a content marketing assistant on your team. The Content Switchover platform uses conversion optimization and business analytics to help companies convert their content into sales. While it can aid SEO, its results are much more ROI-oriented as it recognizes what is driving conversions and provides seamless improvements for blog headings and audio.

7. is a marketing platform that enables users to quickly crawl and search through large contact databases. Without the tedious process of list building, contact research, data entry, and other types of busy work, this sales intelligence application helps stack contact information (emails, cell phone numbers, etc.) and then build a list of prospects.

8. Colored pencil

Crayon uses artificial intelligence to automate competition analysis. Its technology visualizes competitive data in a single panel to keep advertisers updated on the latest market news and developments so they can spot patterns and make quick, informed decisions.

9. Deactivate the screen

Unscreen uses artificial intelligence to completely remove backgrounds from videos. Background video with no background required complicated procedures, but Unscreen lets you shoot your movie anywhere and then remove the background with ease. After you’ve removed the background, you can use Unscreen to replace it with a new static or video background.


AI helps measure performance as well as track and analyze every action on social media, such as: B. Considerations, retention and insights. This gives companies a clear overview of what customers want and how they make decisions. Search history and buying habits are tracked by AI. Search engine optimization is also based on performance indicators. With its ability to properly evaluate user profiles and personalize the entire user experience, AI offers flawless personalization for numerous social media platforms.


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